August 19, 2026 · Federal Trade Commission / Surveillance pricing / Consumer data
FTC proposes disclosure policy for personalized pricing based on consumer data
The Federal Trade Commission voted 2-0 on August 19 to release a draft enforcement policy stating that secretly using consumers’ personal data to set individualized prices may violate the FTC Act’s prohibition on deceptive practices. The proposal is open for public comment for 30 days. It is not a final rule, does not categorically ban personalized pricing, and does not establish that every disclosed use of individualized pricing is unlawful.
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